Damon Centola - How Behavior Spreads: The Science of Complex Contagions

The video explores the science of complex contagions, focusing on how social networks influence the spread of behaviors and ideas. It distinguishes between strong and weak ties, explaining their roles in social circles. The video compares network patterns, like fireworks and fishing nets, in spreading information and triggering change. It highlights the impact of these patterns on health behaviors, particularly in the context of the COVID-19 pandemic, and emphasizes the importance of understanding social networks to promote health innovations.

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