Social media and the end of gender - Johanna Blakley

The video discusses how social media is transforming perceptions of gender by breaking down traditional demographic categories. It highlights the limitations of old-school demographics in media and the rise of psychographics. Social media allows individuals to connect based on interests rather than demographics, with women leading this change. The future of media is expected to be data-driven, focusing on shared interests rather than stereotypes. Understanding entertainment preferences is crucial for grasping cultural dynamics.

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