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Move Over, Barbie: Mattel Launches Gender-Inclusive Doll Line

Move Over, Barbie: Mattel Launches Gender-Inclusive Doll Line

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Business

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Wayground Content

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Mattel has launched a line of gender-inclusive dolls called Creatable World, allowing children to customize their dolls with various hairstyles, clothes, and accessories. The dolls are available in different skin tones and aim to be free of labels. Mattel collaborated with doctors, parents, and kids to develop these products. Over the years, Mattel has diversified its Barbie lineup, introducing dolls with different body types, skin tones, and features like prosthetic limbs and wheelchairs, addressing past criticisms of promoting unrealistic beauty standards.

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