TED: What makes something go viral? | Dao Nguyen

The transcript discusses BuzzFeed's viral video experiments, focusing on a goat prank and a watermelon explosion. It explores why these videos succeeded, emphasizing audience engagement and shared anticipation. The concept of 'cultural cartography' is introduced, which categorizes content based on the job it does for the audience, rather than just its subject. This approach aims to enhance user experience and content creation by understanding audience needs and emotions.

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