Putting an environmental policy in place

The video discusses a buying trip to source new plastics for JoJo, a company focused on environmental issues. The speaker shares their experience in China, witnessing the vast scale of plastic waste and the realization of their contribution to landfill. This led to a commitment to offset plastic imports by developing polar fleece from recycled plastic bottles. The process took four years, resulting in high-quality children's wear that offsets the company's carbon footprint. The speaker emphasizes the importance of investing in sustainable practices over mere profit.

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