Handling Objections to the Sale [Sales Process Part 7 of 9]

The video tutorial emphasizes the importance of handling objections in sales. It introduces the concept of 'emptying the hopper' by addressing all objections to remove barriers to purchase. The tutorial categorizes objections into known, likely, and unknown, and suggests preparing for the first two. It highlights the 'feel, felt, found' framework and the use of third-party validation to enhance credibility. The tutorial advises maintaining a positive attitude, inviting objections, and using reference stories. It concludes with tips on remaining courteous and not criticizing competitors.

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