Service the life out of your customers

The video discusses the importance of exceptional customer service in the early days of a hairdressing business. Initially, the focus was on providing the best possible experience for clients, even if the haircuts were not perfect. This approach led to rapid business growth and expansion. Over time, the business invested in technical education to improve hairdressing skills. The video emphasizes that while great service can attract and retain customers, it is essential to balance it with technical expertise for long-term success.

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