Flavor Science: What's Really in a Pumpkin Spice Latte

The video explores the science behind synthetic flavoring, focusing on how flavors like pumpkin spice, vanilla, and grape are created and perceived. It explains the role of flavorists, the difference between natural and artificial flavors, and the regulatory aspects. The video also discusses MSG and its effects, as well as the creation of complex flavors using flavor packs.

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