CLEAN : Messi at PSG "perhaps the biggest coup in modern football" (French sports union)

The video discusses the monumental impact of Lionel Messi's transfer to a club, comparing it to historic football transfers like Maradona to Naples and Zidane to Real Madrid. It highlights the unprecedented lineup of Messi, Neymar, and Mbappé, which enhances the club's marketing, media, economic, and geopolitical influence. The presence of these star players is expected to increase Ligue 1's global exposure and generate additional television rights. The club will also benefit from strengthened partnerships, new sponsors, and increased merchandise sales, with an estimated 300,000 to 400,000 additional jerseys sold annually.

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