South Korea's homespun search engine takes on the giants

The transcript discusses Naver, a South Korean search engine known for its interactive site, Knowledge, where users provide real-time answers. Naver stands out by building its own information database and offering diverse content, including news, blogs, and weather. The company is expanding globally, with a launch in Japan, and its model is being replicated by competitors like Yahoo Korea and Google. Naver's innovative approach and potential for international success are highlighted.

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