VOICED : Ramadan earns prime spot on Gulf fashion calendar

The video discusses how Ramadan has become a fashion season in the Gulf, with local and international brands releasing exclusive collections. There is a high demand for bespoke fashion, particularly abayas, during this time. International brands are increasingly interested in the diverse designs of abayas, leading to special production lines for Arab women. While some criticize the marketing of Muslim culture, the Gulf region remains a key market for fashion brands. Modest fashion is growing globally, influenced by social media and fashion influencers, and may transcend cultural boundaries.

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