How to Tell a Story

The video discusses Wattpad's user demographics, content consumption habits, and the interactive nature of the platform. It highlights the serialization of stories and the feedback loop between writers and readers. A case study of 'Light as a Feather' illustrates how stories can evolve into TV shows. The video also covers Wattpad's use of data and machine learning to enhance content and its revenue model, including advertising and paid stories. Future plans for Wattpad include expanding into various media formats and leveraging its vast content library.

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