Using Crowdfunding as a Research Tool for Your Business Idea

Bill Carmody explains how crowdfunding can be a valuable tool for testing the viability of a business idea. It acts as a research project to gauge market interest, helping entrepreneurs determine if their product or service has potential. If people fund the project, it indicates a good idea; if not, it saves time and money. Crowdfunding is not a rescue but a way to validate ideas before investing heavily.

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