Amid Pandemic Fatigue, A Softer Public Message May Be Needed

The video discusses the concept of harm reduction as an empathetic approach to managing COVID-19, contrasting it with absolute public health messaging. Experts argue that harm reduction, which focuses on risk mitigation rather than total compliance, is more effective in addressing the diverse needs of the public. The approach has proven successful in other areas like HIV prevention and drug use. The video emphasizes the importance of understanding individual circumstances and reducing stigma while promoting safe practices.

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