The Big Sell: Vaccines

The Big Sell: Vaccines

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses a national campaign to promote COVID-19 vaccination, focusing on moving people from hesitancy to confidence. It highlights the importance of research, community engagement, and trusted messengers. The campaign targets the 'movable middle' and emphasizes empathy in messaging. It also addresses misinformation and strategies for reaching conservative audiences.

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1 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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