Choice, happiness and spaghetti sauce | Malcolm Gladwell

Before watching the clip, what does spaghetti sauce have anything to do with happiness?

And Howard looked at their product line, and he said,what you have is a dead (a)   society.

How many kinds of spaghettis sauce did Howard invent?

• 
• 
• 
• 

How did Howard Moskowitz develop new spaghetti sauce varieties?

• Asking consumers directly what new flavors they desired.

• Creating a wide range of varieties and then gathered data on consumer preferences

• He focused on improving the adherence of existing sauces.

• He analyzed competitor products to identify gaps in the market.

What was the most significant finding from Howard Moskowitz's analysis of spaghetti sauce preferences?

• Most Americans preferred plain spaghetti sauce.

• A significant portion of Americans craved extra chunky spaghetti sauce, which was not widely available.

• Spicy spaghetti sauce was the least popular variety.

• Consumers were primarily concerned with the sweetness level of the sauce.

According to Malcolm, how many people said it out that they love extra-chuncky spaghetti sauce the most?

• 0%

• 23%

• 33%

• 66%

When it comes to making consumers happy, what important change did Howard Moskowitz bring to the food industry?

• He emphasized the importance of traditional recipes.

• He proved that consumers always know exactly what they want.

• He shifted the focus from asking consumers what they want to understanding their unspoken desires through data.

• He advocated for reducing product variety to simplify consumer choices.

In your own words, can you explain what "horizontal segmentation" is?

30 sec audio

Your reflection about this clip. (50 words, either in Chinese or English