Understanding the Framing Effect

What is the framing effect primarily concerned with?

• The way options are presented to influence choice

• The number of options available

• The amount of information given to a person

• The speed at which decisions are made

What is the main reason people prefer a glass described as 'half-full' over 'half-empty'?

• It contains more water

• It is a different color

• It is framed in a positive way

• It is a larger glass

In the study by Tversky and Kahneman, what was the main difference in the scenarios presented to the two groups?

• The age of the participants

• The location of the study

• The framing of the outcomes

• The number of people affected

In Tversky and Kahneman's study, what percentage of the first group chose the positively framed option?

• 22%

• 72%

• 100%

• 50%

According to Tversky and Kahneman, how do people generally react to positively framed choices?

• They choose randomly

• They avoid risk and choose guaranteed outcomes

• They tend to take more risks

• They become indifferent

What conclusion did Tversky and Kahneman reach about human psychology and risk?

• People avoid risk with positive framing and take risks with negative framing

• People always choose the riskier option

• People are indifferent to risk

• People never take risks

What is a common effect of negative framing on decision-making?

• It has no effect

• It encourages risk-taking

• It leads to more cautious decisions

• It simplifies decision-making

How do companies typically use the framing effect in their advertising strategies?

• By reducing the number of advertisements

• By offering more product options

• By emphasizing discounts and savings

• By highlighting the full price of products

What is one way politicians use the framing effect in their speeches?

• By focusing on their failures

• By highlighting their achievements

• By discussing unrelated topics

• By avoiding any framing

How do politicians use positive framing when discussing employment statistics?

• By ignoring employment statistics

• By highlighting the increase in employment

• By discussing unrelated economic factors

• By focusing on the decrease in unemployment