Understanding Shrinkflation

What is shrinkflation?

• A way to improve product packaging

• A method of increasing the nutritional value of products

• A strategy where companies reduce product sizes while keeping prices the same

• A tactic where companies increase product sizes but lower prices

Which character is mentioned as raising awareness about shrinkflation?

• Cookie Monster

• Elmo

• Oscar the Grouch

• Big Bird

What other products, besides cookies, are affected by shrinkflation?

• Only clothing and apparel

• Only luxury items

• Only electronic gadgets

• Everyday items like paper towels and cereal

How can consumers combat shrinkflation?

• By avoiding social media

• By ignoring product sizes

• By buying more expensive brands

• By being aware and checking product sizes

What is one suggested action for consumers to take against shrinkflation?

• Only purchase imported goods

• Stop buying snacks altogether

• Speak up on social media or directly to companies

• Boycott all brands