Market Research 101 Quiz

Market Research 101 Quiz

Assessment

Interactive Video

Business

9th - 10th Grade

Practice Problem

Hard

Created by

Jennifer Brown

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of market research?

To expand globally without research

To gain insights for informed decision-making

To reduce employee numbers

To increase product prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which function of market research helps in tailoring products to consumer needs?

Risk mitigation

Understanding consumers

Competitor analysis

Market trends

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does market research assist in assessing market viability?

By identifying potential customer segments

By increasing production costs

By ignoring consumer feedback

By reducing marketing efforts

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the market research process?

Collecting data

Designing the research project

Locating and defining issues

Reporting research findings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which step involves analyzing gathered information to draw conclusions?

Reporting research findings

Interpreting research findings

Collecting data

Designing the research project

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the Coca-Cola example, what was identified as a rising consumer trend?

Decline in beverage consumption

Demand for sugary beverages

Interest in non-carbonated and healthier options

Preference for carbonated drinks

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What research method did Coca-Cola use to gather consumer feedback?

Only quantitative research

Only qualitative research

A mixed methods approach

No research method

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