Business School 101: New Product Development Process Quiz

What is the primary goal of the New Product Development process?

• To reduce production costs

• To bring innovative products or services to market

• To improve customer service

• To increase employee satisfaction

Which of the following is a source of ideas in the Idea Generation stage?

• Employee performance reviews

• Customer feedback

• Supplier contracts

• Financial reports

What is the main purpose of the Screening stage in the NPD process?

• To evaluate and filter ideas

• To conduct market research

• To develop prototypes

• To finalize the product design

During Concept Testing, what is primarily gathered from target consumers?

• Sales data

• Feedback and acceptance levels

• Production costs

• Marketing strategies

What is assessed during the Business Analysis stage?

• Employee satisfaction

• Potential profitability and feasibility

• Supplier reliability

• Product design

Which stage involves designing and prototyping the product?

• Commercialization

• Product Development

• Screening

• Idea Generation

What is the purpose of Test Marketing?

• To finalize the product design

• To assess product performance in a limited area

• To launch the product globally

• To conduct financial analysis

What does the Commercialization stage involve?

• Setting up distribution channels and marketing campaigns

• Conducting employee training

• Developing financial models

• Testing product prototypes

What was a major reason for the failure of New Coke?

• High production costs

• Technical issues

• Lack of marketing

• Negative consumer reaction to taste change

What was a significant challenge faced by Google Glass?

• Lack of internet connectivity

• High production costs

• Privacy concerns

• Limited battery life