The Power of Habit Quiz

What was the initial problem Procter & Gamble faced with Febreze?

• People were desensitized to odors.

• The formula was unstable.

• It caused allergic reactions.

• It was too expensive to produce.

What change did Procter & Gamble make to Febreze to boost its sales?

• They increased the bottle size.

• They reduced the price.

• They changed the packaging.

• They added a citrus scent.

What are the three components of a habit loop?

• Cue, action, result

• Trigger, process, outcome

• Cue, routine, reward

• Signal, behavior, feedback

In the habit loop experiment with mice, what did the brain activity shift to?

• The environment

• The reward

• The routine

• The cue

According to the video, how can old habits be modified?

• By altering the routine

• By changing the cue

• By removing the reward

• By ignoring the habit