Understanding Credit Card Retention Offers

Understanding Credit Card Retention Offers

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Jennifer Brown

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do credit card issuers offer retention offers to cardholders?

To reduce card benefits

To retain existing customers

To acquire new customers

To increase the annual fee

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key reason for cardholders to ask for a retention offer?

To increase their credit limit

To close their account

To switch to a different card

To negotiate a lower annual fee

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should cardholders keep in mind when negotiating a retention offer?

Avoid mentioning the annual fee

Be polite and professional

Be aggressive and demanding

Request offers frequently

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a benefit of having a retention offer team, as mentioned in the video?

They offer new card features

They specialize in retention offers

They handle customer complaints

They can increase the annual fee

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the retention offer received by the narrator from American Express?

An upgrade to a premium card

A $400 statement credit

40,000 membership rewards points

A waiver of the annual fee

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the narrator plan to meet the spending requirement for the retention offer?

By making a large purchase

By using the card for a trip

By paying the annual fee

By transferring points

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the narrator's opinion on the value of the 40,000 points received?

They are difficult to redeem

They are not valuable

They are equivalent to a $400 statement credit

They are worth less than the annual fee

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