Costco Hot Dog Strategy Quiz

What is the price of the famous Costco hot dog and soda combo?

• $2.00

• $1.00

• $2.50

• $1.50

Who were the founders of Costco?

• Saul Price and Jim Sagal

• Sam Walton and Jeff Brotman

• Jim Sagal and Jeff Brotman

• Larry Cost and Jeff Brotman

What was the original inspiration for Costco's business model?

• Sam's Club

• Kmart

• Price Club

• FedMart

What brand of hot dogs did Costco switch to in 2008?

• Hebrew National

• Oscar Mayer

• Nathan's Famous

• Kirkland

What is a 'loss leader' in business terms?

• A product sold at a high profit margin

• A product sold at a loss to attract customers

• A product that is discontinued

• A product that is sold exclusively online

How many hot dogs did Costco sell in 2023?

• 200 million

• 250 million

• 150 million

• 100 million

Why did Costco switch from Coca-Cola to Pepsi?

• Coca-Cola was too expensive

• Pepsi offered a better taste

• Pepsi had better marketing

• Coca-Cola was not available

What other product is Costco known for as a loss leader?

• Pizza

• Rotisserie chicken

• Ice cream

• Mango smoothies

What impact has the hot dog combo had on customer loyalty?

• It has no impact

• It has decreased loyalty

• It has led to customer complaints

• It has increased loyalty

Which competitor started offering a similar combo meal at a similar price?

• BJ's Wholesale Club

• Sam's Club

• Kmart

• Walmart