Understanding Behavioural Segmentation

What is the primary purpose of behavioural segmentation in marketing?

• To group customers by their behaviors

• To divide customers based on their age

• To separate customers by their location

• To categorize customers by their income

Which of the following is NOT one of the three common behaviors analyzed in behavioural segmentation?

• Usage frequency

• Geographical location

• Buying habits

• Loyalty

How does Nike gather data about its customers' purchasing habits?

• Using third-party data

• By analyzing social media

• Via its loyalty app

• Through surveys

What strategy does Nike use to encourage customers to spend more during a transaction?

• Offering a free gift with purchase

• Offering free shipping

• Giving loyalty points

• Providing a discount code for higher spending

What is a key benefit of using behavioural segmentation for companies like Nike?

• It reduces marketing costs

• It simplifies customer service

• It allows for highly personalized marketing campaigns

• It increases the number of products offered