

Understanding Psychographic Segmentation
Interactive Video
•
Business
•
9th - 10th Grade
•
Practice Problem
•
Hard
Nancy Jackson
FREE Resource
5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of psychographic segmentation in marketing?
To categorize customers by their income levels
To group customers based on their geographic location
To divide customers based on their age and gender
To understand customers' shared characteristics like values and beliefs
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a category used in psychographic segmentation?
Income
Values
Lifestyle
Beliefs
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can knowing a customer's lifestyle benefit a travel company?
By focusing on customers' income levels
By offering discounts to all customers
By advertising in local newspapers
By targeting customers who enjoy traveling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key benefit of using psychographic segmentation in marketing campaigns?
It eliminates the need for market research
It reduces the cost of marketing
It allows for more personalized and relevant marketing messages
It guarantees increased sales
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What challenge is associated with psychographic segmentation?
It is not effective in building brand loyalty
It is easy to collect psychographic data
It requires minimal investment
It can be difficult to obtain accurate data
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