Understanding the Sales Process

What is the primary goal of the sales process cycle?

• To reduce customer service interactions

• To encourage repeat purchases

• To ensure customers never return

• To increase product prices

How does Apple primarily generate customer interest in their products?

• By offering discounts

• Through keynote speeches and events

• By cold calling potential customers

• By reducing product prices

Which sales approach does Apple primarily use to build customer interest?

• Cold calling

• Aggressive marketing

• Soft sales approach

• Hard sales approach

What is a key feature of Apple's physical stores that enhances speed and efficiency?

• Limited product availability

• Complex store layout

• Ability to test products freely

• Long waiting times for assistance

What is a benefit of Apple's efficient sales process?

• Increased waiting times

• Limited time for customers to change their minds

• Reduced customer satisfaction

• Higher product prices

In the context of customer engagement, what role does social media play for businesses?

• It is used to increase product prices

• It helps in engaging and captivating the audience

• It is used to reduce customer interactions

• It is irrelevant to customer engagement

Why is customer engagement important in the sales process?

• It reduces the need for advertising

• It builds trust and rapport with customers

• It limits customer interactions

• It increases product prices

How does Apple handle customer feedback differently from most companies?

• They ignore all feedback

• They actively respond on social media

• They only respond to positive feedback

• They rely on user-generated content

What is the significance of post-sales service in the sales process?

• It discourages repeat purchases

• It builds customer loyalty

• It increases product prices

• It reduces the need for customer service

What is a key component of Apple's post-sales service?

• Limited customer support

• Comprehensive in-store and online support

• Only online support

• No support for purchased products