Understanding Facebook Data and Its Implications

What was the main concern regarding Cambridge Analytica's use of Facebook data?

• They deleted user data without permission.

• They used data to improve user experience.

• They used data for political campaigns without proper consent.

• They sold data to third-party companies.

What did the University of Cambridge researchers aim to discover with Facebook likes?

• How likes influence online shopping habits.

• How likes affect social media engagement.

• How likes correlate with private survey information.

• How likes correlate with intelligence.

What was a significant finding about the algorithm's ability to predict personal information?

• It could predict life satisfaction with high accuracy.

• It was most accurate at predicting gender and race.

• It could predict political views with 100% accuracy.

• It was unable to predict any personal information.

In the follow-up study, how did the algorithm's predictions compare to those of human friends?

• The algorithm could not predict any traits.

• The algorithm was about as accurate as friends.

• The algorithm was more accurate than friends.

• The algorithm was less accurate than friends.

What was a limitation of the algorithm's predictions?

• It was only effective for users over 30.

• It required a large number of likes to be accurate.

• It could not predict any personal information.

• It could only predict personality traits.

What personality traits were targeted in the 2017 advertising study?

• Neuroticism and agreeableness.

• Conscientiousness and openness to experience.

• Agreeableness and conscientiousness.

• Openness to experience and extraversion.

What was the outcome of targeting ads based on personality traits?

• Users ignored the ads completely.

• Users were more likely to click and purchase.

• Users reported the ads as spam.

• Users were confused by the ads.

How did researchers manipulate users' emotions in the 2014 Facebook study?

• By changing the color scheme of the site.

• By altering the frequency of ads.

• By adjusting the positive and negative content in news feeds.

• By sending direct messages to users.

What ethical concern was raised by the emotional manipulation study?

• Participants were given false information.

• Participants were forced to share personal data.

• Participants were unaware of the manipulation.

• Participants were paid for their involvement.

What is a potential risk of revealing too much information online?

• Increased privacy and security.

• Improved user experience.

• Manipulation of behavior by companies.

• Better targeted advertisements.