Gymshark's Journey to Success

What was the original business model of Gymshark when it was first founded?

• Providing fitness training

• Manufacturing gym wear

• Dropshipping fitness supplements

• Selling gym equipment

How did Ben and Lewis initially produce their first range of Gymshark clothing?

• By learning to sew and screenprint themselves

• By hiring professional tailors

• By outsourcing to a factory

• By purchasing ready-made clothes

What marketing strategy did Gymshark use at the Bodypower Expo to gain attention?

• Offering free samples

• Collaborating with famous fitness YouTubers

• Distributing flyers

• Hosting a fitness competition

What was the purpose of Gymshark's 'blackout' marketing campaign?

• To celebrate an anniversary

• To create urgency and increase impulse purchases

• To clear old stock

• To introduce a new product line

What major decision did Ben and Lewis face regarding their website domain?

• Whether to launch an app

• Whether to add a blog section

• Whether to purchase the Gymshark.com domain

• Whether to redesign the website

Why did Gymshark decide to change their original logo?

• To align with a new product line

• To comply with trademark regulations

• To reduce production costs

• To make it more appealing to a wider audience

What significant change occurred in Gymshark's leadership in 2017?

• Ben Francis stepped down as CEO

• Lewis Morgan returned as CEO

• A new marketing director was hired

• The company was sold to a larger corporation

What sustainability goal has Gymshark committed to achieving by 2025?

• Becoming carbon neutral

• Using 100% recyclable polyester in all clothing

• Eliminating all plastic packaging

• Using 100% organic cotton

What was the purpose of opening a physical store on London's Regent Street?

• To replace online sales

• To explore multichannel shopping benefits

• To serve as a corporate office

• To host fitness events

What was the valuation of Gymshark when General Atlantic purchased a stake in the company?

• £750 million

• £1 billion

• £1.5 billion

• £500 million