Ansoff Matrix

Who is credited with introducing the Ansoff Matrix?

• Michael Porter

• Igor Ansoff

• Philip Kotler

• Peter Drucker

Which growth strategy in the Ansoff Matrix is considered the lowest risk?

• Market Development

• Product Development

• Market Penetration

• Diversification

Which of the following is a method to achieve market penetration?

• Entering new territories

• Creating new product dimensions

• Acquiring a competitor

• Launching new products in new markets

What is the primary objective of the Market Development strategy?

• To sell new products to existing markets.

• To sell existing products to new markets.

• To sell new products to new markets.

• To increase market share within existing markets.

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Which of the following is a method for achieving product development?

• Investment in research and development

• Selling existing products in new markets

• Reducing the price of an existing product

• Offering merchandise like t-shirts

What is the primary characteristic of diversification as a growth strategy?

• Selling existing products to existing markets

• Offering new products to new market segments

• Introducing existing products to new markets

• Developing new products for existing markets

If a company reduces the price of a specific product to attract more customers in its current markets, what growth strategy is it employing?

• Market Development

• Product Development

• Market Penetration

• Diversification

Offering branded t-shirts and stationery in a new country represents which type of growth strategy?

• Related Diversification

• Unrelated Diversification

• Market Development

• Product Development