Facebook copywriting

What is "referral traffic"? 

• Referral traffic is visitors who find a website through paid advertisements.

• Referral traffic is website visitors who arrive by clicking links on external sites rather than through search engines, direct visits, or ads.

• Referral traffic is traffic generated by users searching directly for a brand's name.

• Referral traffic is website visitors redirected from social media platforms only.

The hook is the most important part of a copy.

• True

• False

Your ad body copy neither needs to present a solution to a problem nor create empathy and connection with the audience. It only needs a strong hook.

• True

• False

Does the ad title need to have different information from the ad description?

• Yes

• No