Deadly Tylenol Scare

Which product changed the crisis landscape?

• Pepsi

• Wells-Fargo

• Tylenol

• Meta/Facebook

What was the primary cause of public fear during the Tylenol crisis?

• A cockroach found in a box of medicine

• Random poisonings linked to cyanide-laced capsules

• A recall of expired medicine

• A manufacturing defect in Tylenol capsules

How did Johnson & Johnson initially respond to the Tylenol crisis?

• They stopped production permanently

• They blamed their competitors for the crisis

• They conducted a nationwide recall of Tylenol capsules

• They ignored the issue to avoid bad publicity

What packaging changes did Johnson & Johnson introduce to regain consumer trust?

• They changed the name of the product

• They added colorful designs to the bottles

• They introduced tamper-proof seals and childproof caps

• They reduced the size of the capsules

What was the outcome of the investigation into the Tylenol murders?

• The case remains unsolved to this day

• The investigation revealed a manufacturing error

• The poisonings were proven to be accidental

• The culprit was identified and convicted

What key lesson about crisis management can be learned from the Tylenol case?

• Transparency and swift action are crucial to rebuilding trust

• Focus on the cause of the crisis rather than the response

• Blame external factors to protect the company’s reputation

• Avoid public communication during a crisis