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WorksheetsRisk Management/Sports & Entertainment Markets
Total questions: 30
Worksheet time: 15mins
Name
Class
Date
1.
Any strategy to reduce business threats that includes preventing, reducing, or lessening the negative impacts of those threats:
a)
industrial management
b)
risk management
c)
marketing management
d)
sales management
2.
One of the most common methods businesses use to reduce the threat of accidents and injuries to customers and employees:
a)
hiring well-qualified employees
b)
training employees in safety procedures
c)
installing safety equipment
d)
all of the above are correct
3.
Buying insurance is a way to deal with risk by:
a)
transferring it
b)
retaining it
c)
avoiding it
d)
refusing it
4.
When a cruise ship leaves port, how does the cruise shop owner deal with the threat that the ship might sink while on the cruise?
a)
the risk is retained
b)
there is no risk
c)
the risk is avoided
d)
the risk qualified
5.
This is a group of customers with shared needs and wants, that is separated from the total market, on which the business will focus its efforts:
a)
industrial segment
b)
market segment
c)
consumer target
d)
demographic target
6.
Dividing the market into physical locations:
a)
geographic segmentation
b)
industrial segmentation
c)
demographic segmentation
d)
psychographic segmentation
7.
Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status:
a)
geographic segmentation
b)
industrial segmentation
c)
demographic segmentation
d)
psychographic segmentation
8.
Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status:
a)
geographic segmentation
b)
industrial segmentation
c)
demographic segmentation
d)
psychographic segmentation
9.
Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle:
a)
geographic segmentation
b)
industrial segmentation
c)
demographic segmentation
d)
psychographic segmentation
10.
This athlete is someone who is NOT paid to play a sport. All University and College sports are played by these athletes.
a)
professional athletes
b)
consumer athletes
c)
industrial athletes
d)
amateur athletes
11.
These athletes are paid to play a sport as a form of entertainment:
a)
professional athletes
b)
consumer athletes
c)
industrial athletes
d)
amateur athletes
12.
Professional athletes will usually belong to a player’s association. What is another term for a player’s association?
a)
labor union
b)
market union
c)
industrial organization
d)
consumer organization
13.
This is the contract negotiated by the players’ association and the owners of the team.
a)
industrial players’ contract
b)
workers’ compensation contract
c)
negotiated leveraged deal
d)
collective bargaining agreement
14.
This is a common negotiation strategy in which the players refuse to go to work:
a)
injunction
b)
strike
c)
lockout
d)
embargo
15.
This is a court order stopping or forbidding an action such as a strike or lockout:
a)
injunction
b)
strike
c)
lockout
d)
embargo
16.
This occurs when the owners of a team refuse to allow their players to work:
a)
injunction
b)
strike
c)
lockout
d)
embargo
17.
These activities occur in travel, tourism, and amateur sports that are not associated with educational institutions. Their primary purpose is participation.
a)
professional sports
b)
extreme sports
c)
industrial sports
d)
recreational sports
18.
Marketing activities designed to satisfy the needs and wants of sports consumers. It is used to market sports related products and capitalizes on the popularity of sports.
a)
sports marketing
b)
consumer marketing
c)
amateur marketing
d)
professional marketing
19.
Influencing how people spend their time and money on amusement related activities. Developing, promoting, and distributing goods or services to satisfy customers through entertainment.
a)
sports marketing
b)
consumer marketing
c)
entertainment marketing
d)
professional marketing
20.
The primary purpose of recreational sports is:
a)
raising money
b)
participation
c)
selling concessions
d)
industrialization
21.
This is a group of workers who have joined to together to engage in collective bargaining for higher wages, benefits, and working conditions:
a)
industrial organization
b)
labor union
c)
conditional assembly
d)
consumer conglomerate
22.
The fact that some American companies will not do business in India because of excessive government regulation and unreliable sources of electricity and water is an example of:
a)
retaining the risk
b)
avoiding the risk
c)
training for the risk
d)
transferring the risk
23.
Some people spend a lot of their time jogging or playing video games. This is an example of:
a)
psychographic characteristics
b)
geographic characteristics
c)
demographic characteristics
d)
industrial characteristics
24.
A physical activity that is governed by a set of rules and is often engaged in competitively.
a)
wrestling
b)
entertainment
c)
industrialization
d)
sports
25.
This is an athlete who has proven to be among the best at their respective positions in their sports. They will be highly recruited by professional teams.
a)
amateur athlete
b)
industrial grade athlete
c)
blue chip athlete
d)
professional athlete
26.
These activities are perceived as having a high level of inherent danger. They often involve speed, height, a high level of physical exertion, and specialized gear or spectacular stunts:
a)
extreme sports
b)
professional sports
c)
recreational sports
d)
industrial sports
27.
A Chinese investment group will work with the Walt Disney Company to build a theme park outside Shanghai, China. This is an example of:
a)
enhanced economic structure
b)
united capital improvement
c)
industrial venture
d)
joint venture
28.
Influencing how people spend their time and money on amusement related activities. Developing, promoting, and distributing goods or services to satisfy customers through entertainment.
a)
sports marketing
b)
consumer marketing
c)
professional marketing
d)
entertainment marketing
29.
Marketing activities designed to satisfy the needs and wants of sports consumers. It is used to market sports related products and capitalizes on the popularity of sports.
a)
sports marketing
b)
consumer marketing
c)
professional marketing
d)
entertainment marketing
30.
China is attempting to attract more foreign investment, such as a new Disney theme park, by improving its water, sewer, roadways, and electricity. These improvements refer to:
a)
infrastructure
b)
industrialization
c)
globalization
d)
automation
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