NEW
Font size
S
M
L
XL
WorksheetsMarketing Principles 2
Total questions: 46
Worksheet time: 46mins
Name
Class
Date
1.
Marketers prepare for determining their target markets by conducting target market
a)
activities
b)
adjustments
c)
accounting
d)
advertising
2.
A target market can be described as the
a)
direction the market is headed
b)
group of customers the business seeks to attract
c)
way a business draws its customers
d)
sample of the market
3.
The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high school graduates. What type of segmentation is the college using?
a)
psychographic
b)
geographic
c)
behavioral
d)
demographic
4.
Sorting customers by their physical and social characteristics is called ______ segmentation.
a)
behavioral
b)
statistical
c)
psychographic
d)
demographic
5.
Which generation are you a part of?
a)
Generation Y
b)
Generation X
c)
Generation W
d)
Generation Z
6.
The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in
a)
industrial marketing
b)
market segmentation
c)
mass marketing
d)
market domination
7.
The customer characteristic that reflects where customers fit in the day to day buying routine is known as
a)
life stage
b)
social or economic
c)
personal belief
d)
origin or heritage
8.
Sara has always wanted a horse, and she has finally saved enough money to buy one. In marketing terms, Sara is a
a)
market
b)
target group
c)
resource
d)
market segment
9.
The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?
a)
geographics
b)
product benefits
c)
demographics
d)
psychographics
10.
Which of the following purchases would most likely be made with discretionary income?
a)
a three bedroom house
b)
underwear and socks
c)
magazine subscriptions
d)
fruits and vegetables
11.
When marketers sort customers psychographically, they divide them by
a)
likable traits
b)
lifestyle habits
c)
level of education
d)
loyalty to a brand
12.
Marzetti's Musical Instruments has determassmined that it will focus its marketing efforts on senior high school students. Marzetti's is engaged in _____ marketing.
a)
mass
b)
risky
c)
industrial
d)
target
13.
Marketers divide their markets by grouping customers according to their
a)
hobbies
b)
similarities
c)
differences
d)
occupations
14.
The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music lovers. What type of data would be helpful in this endeavor?
a)
demographic
b)
geographic
c)
psychographic
d)
product benefits
15.
When customers respond by making a purchase, marketers want to pinpoint the
a)
effect
b)
cause
c)
promotion
d)
product
16.
When examining a market, marketers primarily notice its
a)
merchants
b)
leaders
c)
records
d)
catergories
17.
When sellers offer one size fits all products that will appeal to most buyers, they are using
a)
mass production
b)
demographic segmentation
c)
market segmentation
d)
mass marketing
18.
The 80/20 rule states
a)
80% of customers shop at 20% of the stores
b)
20% of customers shop at 80% of the stores
c)
80% of a stores sales comes from 20% of their customers
d)
20% of a store sales comes from 80% of their customers
19.
Marketers should check on their markets periodically because markets can
a)
lead
b)
change
c)
fail
d)
advance
20.
When using mass marketing, marketers seek to appeal to the
a)
entire market
b)
loyal market
c)
teen market
d)
local market
21.
Which question do customers ask in behavioral segmentation?
a)
How much does the product cost?
b)
How will the product benefit me?
c)
Where can I buy the product?
d)
When will the product be available?
22.
Companies can better determine the specific needs of their markets because of today's
a)
improved marketing research
b)
increased production capabilities
c)
lower promotion costs
d)
mass marketing techniques
23.
When the total market is divided, one of its groups is called a market
a)
share
b)
slice
c)
segment
d)
subdivision
24.
To buy a product, customers in a market must first
a)
be willing to buy the product
b)
locate the product in a store
c)
learn the product's features
d)
make sure the product is on sale
25.
Mass marketing is not as precise as ______ marketing.
a)
promotional
b)
event
c)
direct
d)
segment
26.
Market segmentation is about dividing the market into _____ groups.
a)
identical
b)
specific
c)
diverse
d)
general
27.
Today's customers are not influenced by mass marketing alone because they are more
a)
disciplined
b)
discerning
c)
determined
d)
decisive
28.
Geographic segmentation is dividing a market by where customers are
a)
born
b)
working
c)
living
d)
educated
29.
Which of the following is an example of market segmentation by life stage"
a)
persons with a high income
b)
middle age individuals
c)
college educated people
d)
married adults
30.
The same person can be included in more than one
a)
generation
b)
income level
c)
religion
d)
target market
31.
Which function of marketing determines how much gross profit a business will make on a good or service?
a)
promotion
b)
risk management
c)
pricing
d)
distribution
32.
Goods are
a)
expensive
b)
hard to find
c)
intangible items
d)
tangible items
33.
Services are
a)
expensive
b)
tangible items
c)
hard to find
d)
intangible items
34.
Which marketing function involves the storage of goods until they can be sold?
a)
servicing
b)
selling
c)
promotion
d)
distribution
35.
Which of the following is not one of the four P's
a)
place
b)
personal
c)
price
d)
product
36.
Economic benefits of marketing includes
a)
new and improved products
b)
all of the above
c)
lower prices
d)
added value
37.
Which of the following is an activity in the product/service management function:
a)
arranging the delivery of products
b)
forecasting what will happen in the future
c)
creating an image for the business
d)
removing products
38.
The marketplace include
a)
stores
b)
Internet
c)
banks
d)
all of the above
39.
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
a)
purchasing
b)
promotion
c)
pricing
d)
selling
40.
The owner of a miniature golf business provides her customers with?
a)
a good
b)
a promotion
c)
a service
d)
an exchange
41.
Which economic utility increased when fast food restaurants began accepting credit cards?
a)
possession
b)
place
c)
information
d)
form
42.
Internal parts of a SWOT include
a)
strengths
b)
weaknesses
c)
strengths and weaknesses
d)
strengths and opportunities
43.
What are the 3 C's
a)
customers, company and competition
b)
customers, company and change
c)
climate, change and continuation
d)
customers, change and continuation
44.
When completing an environmental scan you must considered
a)
the 3 C's
b)
PEST
c)
the market
d)
the customers
45.
What does the T in SWOT represent
a)
Technology
b)
Trends
c)
Threats
d)
Tradition
46.
What does the T in SWOT represent
a)
Technology
b)
Trends
c)
Threats
d)
Tradition
Reset
