NEW
Font size
S
M
L
XL
WorksheetsMarketing Quiz 1
Total questions: 20
Worksheet time: 11mins
Name
Class
Date
1.
The coordination of all marketing communication tools and medium into a seamless program that maximizes the impact on consumers at a minimal cost is:
a)
Marketing Plan
b)
Marketing Mix
c)
Integrated Marketing Communications
d)
Marketing Strategy
2.
The people who develop advertisements and promotional campaigns are called what?
a)
Designers
b)
Artists
c)
Creatives
d)
Developers
3.
When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model.
a)
True
b)
False
4.
The large number of marketing messages consumers are exposed to daily is an example of noise and is also called what?
a)
Clutter
b)
Distractors
c)
Loudness
d)
Extraneous
5.
What does IMC stand for?
a)
Inner Meaning Communications
b)
integrated marketing communications
c)
International Marketing Conference
d)
Inferring Marketing Communications
6.
What force that has greatly shifted the field of marketing communication?
a)
Email
b)
Television
c)
Direct Mail
d)
Alternative Media
7.
In the past, Bruce bought Kleenex brand tissues, but he has now decided that all tissue brands are pretty much the same. This is ...
a)
Brand Equity
b)
Brand Loss
c)
Loyalty impairment
d)
Brand Parity
8.
Television is becoming a more effective mass media outlet for advertising because so many more people own TV sets and have access to cable as well as satellite.
a)
True
b)
False
9.
Marketing account executives are facing increasing pressures related to:
a)
Accountablity
b)
Affordability
c)
Accessibility
d)
Applicability
10.
The individual in charge of Tide, Bold, and Cheer laundry detergents at Procter & Gamble would be the:
a)
Agency Account Exec
b)
Brand Manager
c)
Media Buyer
d)
Media Planner
11.
A consumer sees a billboard while driving. The billboard is a:
a)
Creative
b)
Decoding Device
c)
Transmission Device / Medium
d)
Feedback
12.
Which is an example of feedback in a marketing channel?
a)
Customer Complaint
b)
New Product Development
c)
Moving into International Marketing
d)
Removing product from market
13.
The marketing mix consists of the product, the price, distribution and
a)
Emotions
b)
Promotions
c)
Delivery Systems
d)
Services
14.
Alternative interactive marketing techniques are designed to
a)
Push Products
b)
Replace Traditional Ads
c)
Bring Marketing to forefront
d)
Create Experiences with Brand
15.
One of the most important factors in a marketing campaign is
a)
Timeliness
b)
Budget
c)
Audience
d)
Viewers
16.
An important aspect of any marketing campaign is
a)
Consumerism
b)
Clutter
c)
Support
d)
Evaluation
17.
What are differentials?
a)
Media channels
b)
What makes a company different than others
c)
An account execs' Marketing Mix
d)
A product's IMC
18.
What is micro-marketing?
a)
Focus on micro-segments of audience
b)
Focus on smaller campaigns
c)
Focus on small product lines
d)
Focus on microwaves
19.
What is micro-marketing?
a)
Focus on individuals and micro-segments
b)
Focus on smaller campaigns
c)
Focus on small product lines
d)
Focus on microwaves
20.
One of the biggest challenges for small business today is
a)
Creating Window Displays
b)
Coupons
c)
Online shopping
d)
Shoplifting
Reset
