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WorksheetsSports & Entertainment Marketing
Total questions: 71
Worksheet time: 36mins
Name
Class
Date
1.
Which of the following is not part of the marketing mix?
a)
professionals
b)
price
c)
promotion
d)
product
2.
The value of all goods and services produced in a country is known as:
a)
DNS
b)
4 P's
c)
IOS
d)
GDP
3.
This kind of marketing is not directed toward specific groups:
a)
online marketing
b)
target marketing
c)
marketing mix
d)
mass marketing
4.
A target market is:
a)
a form of business ownership
b)
statistics that describe a population in terms of personal characteristics
c)
all consumers
d)
potential customers with shared needs who have the desire and ability to buy a product
5.
A shoe repair shop is an example of:
a)
A consumer product
b)
Manufacturing company
c)
A service retailer
d)
A wholesaler
6.
An event such as the Super Bowl creates an economic impact on the host city or area.
a)
True
b)
False
7.
The sports and entertainment is not very profitable in the United States.
a)
True
b)
False
8.
The path a product takes from the producer to the consumer
a)
marketing mix
b)
channel of distribution
c)
promotion
d)
sales
9.
The study of the choices and decisions that affect making, distributing, and using goods and services
a)
economics
b)
competition
c)
GDP
d)
channels of distribution
10.
The money left after all costs and expenses of a business are paid
a)
economics
b)
GDP
c)
profit
d)
debt
11.
the legal protection of a creator's intellectual property or products
a)
GDP
b)
competition
c)
services
d)
copyright
12.
A characteristic of free enterprise, the struggle among companies for customers
a)
channel of distribution
b)
competition
c)
customers
d)
profit
13.
Basic necessities such as food, clothing, or shelter
a)
needs
b)
wants
14.
Things that people desire based on personality, experiences, or information about a product
a)
needs
b)
wants
15.
Statistics that describe a population in terms of personal characteristics
a)
wants
b)
needs
c)
customers
d)
demographics
16.
Besides consumer loyalty and product, what other area of difference exists between marketing sports and entertainment?
a)
risks
b)
sponsorship
c)
promotion
d)
revenue stream
17.
What is any form of communication used to persuade people to buy?
a)
royalties
b)
core
c)
promotion
d)
endorsement
18.
Promotion of a company associated with a property is:
a)
synergy
b)
sponsorship
c)
product tie-in
d)
endorsement
19.
Publicity is not often used as part of the promotional mix because it is expensive.
a)
True
b)
False
20.
Unforeseen events and obstacles that negatively affect businesses are:
a)
vendors
b)
risk
c)
convergences
d)
piracy
21.
The fifth "P" in the marketing mix stands for:
a)
professional
b)
people
c)
packaging
d)
profit
22.
Coupons are an example of a sales promotion.
a)
True
b)
False
23.
Consumer loyalty in sports includes supporting your team.
a)
True
b)
False
24.
Today's sports and entertainment marketing is geared toward the wealthy.
a)
True
b)
False
25.
Unauthorized ticket-selling is known as piracy.
a)
True
b)
False
26.
To what professional organization does basketball player Lisa Leslie belong?
a)
NBA
b)
NCAA
c)
WNBA
d)
NFHS
27.
What is the sports event held for people with developmental disabilities?
a)
Para-sports Games
b)
X-Games
c)
Special Olympics
d)
amateur sports
28.
What is the name of the sports category that includes snowboarding?
a)
stunt sports
b)
extreme sports
c)
professional sports
d)
international sports
29.
What sport is considered international?
a)
soccer
b)
figure skating
c)
bike racing
d)
all of the above
30.
These involve nontraditional methods of athletic competition:
a)
college sports
b)
extreme sports
c)
the Special Olympics
d)
NCAA sports
31.
Title IX has helped increase funding for women's and girls' sports.
a)
True
b)
False
32.
Sports marketing consists mainly of finding sponsorships for sports teams.
a)
True
b)
False
33.
High school and college athletes are both amateur and professional athletes.
a)
True
b)
False
34.
Licensed merchandise can bear the logo or name of the licensor.
a)
True
b)
False
35.
Customers who are familiar with the original product are likely to trust a new product with that same brand name.
a)
True
b)
False
36.
The NBA is an example of a generic brand.
a)
True
b)
False
37.
Publicity is not often used as part of the promotional mix because it is expensive.
a)
True
b)
False
38.
Coupons are an example of a sales promotion.
a)
True
b)
False
39.
A branding strategy that combines one or more brands to increase customer loyalty and sales for each product is known as:
a)
brand equity
b)
generic branding
c)
customer loyalty
d)
co-branding
40.
What is the legal name of a company?
a)
brand name
b)
trade name
c)
licensed name
d)
trademark
41.
Agreeing to give a company the right to use another's brand name, patent, or other intellectual property in exchange for a royalty or fee is called:
a)
branding
b)
sponsoring
c)
licensing
d)
leasing
42.
A promotional agreement that financially supports sports events is:
a)
sponsorship
b)
branding
c)
licensing
d)
product tie-in
43.
What is a name, symbol, or word or words, or design that identifies an organization and its products?
a)
co-brand
b)
copyright
c)
trademark
d)
brand
44.
Disney invented the amusement park.
a)
True
b)
False
45.
Shopping on the Internet is more popular than shopping in brick-and-mortar stores.
a)
True
b)
False
46.
People spend an average of three hours a day watching television.
a)
True
b)
False
47.
Entertainment products are one of America's smaller exports.
a)
True
b)
False
48.
The primary market for film is:
a)
video and DVD sales and rentals
b)
distribution to cable and TV markets
c)
theatrical distribution
d)
all of the above
49.
Short-term popular trends, styles, products, or services are known as:
a)
ratings
b)
fads
c)
royalties
d)
affiliates
50.
Money paid to the owner, label, and/or author for use is known as:
a)
royalties
b)
cross-selling
c)
niche marketing
d)
fads
51.
Companies who control this influence how the public is entertained:
a)
MTV
b)
media
c)
the news
d)
retail marketing
52.
The most popular entertainment diversion for most of the 20th century was:
a)
the Internet
b)
MTV
c)
movies
d)
television
53.
A tie-in is when a celebrity uses more than one product.
a)
True
b)
False
54.
Celebrities who endorse products are not required to use their honest opinion of the product.
a)
True
b)
False
55.
An image is a mental picture or concept of something or someone.
a)
True
b)
False
56.
Downloading media from the Internet is always illegal
a)
True
b)
False
57.
The money given back to the sponsor for its initial investment or sponsorship is called:
a)
endorsement
b)
licensing fee
c)
royalty
d)
return
58.
When a company supports an event, activity, or organization by providing money or other useful resources, it is called:
a)
endorsement
b)
sponsorship
c)
royalty
d)
licensing
59.
Placing logos on products such as sweatshirts or pencils is a marketing strategy known as:
a)
direct marketing
b)
indirect marketing
c)
direct merchandising
d)
indirect merchandising
60.
Companies that own the primary rights to musicians' works are called:
a)
labels
b)
payola
c)
direct channels
d)
licensees
61.
The average royalty rate for a recording artist is:
a)
90 percent
b)
5 percent
c)
15 percent
d)
50 percent
62.
A promotional plan is the same thing as a promotional mix.
a)
True
b)
False
63.
Reaching specialized markets or diverse target markets is part of product promotion.
a)
True
b)
False
64.
Advertising is any form of communication that a business or organization uses to persuade people to buy its products.
a)
True
b)
False
65.
Marketers create a promotional plan long before a product is released.
a)
True
b)
False
66.
Publicity involves placing positive and newsworthy information about a business.
a)
True
b)
False
67.
This involves the promotion of a product through a marketing group that addresses the public and deals with questions and concerns:
a)
publicity
b)
public relations
c)
personal selling
d)
advertising
68.
An author book signing might be an example of:
a)
advertising
b)
publicity
c)
sponsorship
d)
endorsement
69.
Coupons and contests are forms of:
a)
advertising
b)
sponsorship
c)
personal selling
d)
sales promotio
70.
A type of promotion that focuses on promoting products from multiple companies is known as:
a)
cross-selling
b)
cross-placement
c)
promotional mix
d)
tie-ins
71.
A form of advertising that uses methods other than the media to promote ideas, goods, or services is called:
a)
publicity
b)
non-media advertising
c)
placement
d)
cross-marketing
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