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Worksheets1.05 A/B GN Review
Total questions: 20
Worksheet time: 13mins
Name
Class
Date
1.
Which of the following are types of data?
a)
Facts, Estimates & Predictions
b)
Product, Price & Place
c)
Customers, Competitors & Distributors
2.
Salespeople are sources of data.
a)
True
b)
False
3.
__________ provide public financial records, current product offerings and promotional campaigns.
a)
Customers
b)
Competitors
c)
News and Trade Journals
d)
Suppliers and Distributors
4.
What is the responsibility of a supplier?
a)
Define which products are selling and which are not
b)
Manage promotional campaigns
c)
To sell goods or services to a business
5.
News and trade journals provide current and industry events.
a)
True
b)
False
6.
What does the acronym SMART stand for ?
a)
Specific, measurable, achievable, realistic & time-bounded
b)
Sales, market, advertising, retail &trade industry
c)
Salespeople, marketers, artists reporters & talk show hosts
7.
All of the following EXCEPT which answer choice are ways that marketers use data?
a)
To identify realistic goals
b)
To develop promotional strategies
c)
To develop "place" strategies
d)
To develop competitors
8.
What to charge and when to raise or lower prices, are both part of marketers developing ___________ strategies.
a)
Promotional
b)
Pricing
c)
Realistic
d)
Product
9.
What, how and in what ways to say something are all parts of _____________ strategies used by marketers when referencing data.
a)
Promotional
b)
Realistic
c)
"Place"
d)
Pricing
10.
Marketers use data to identify problems with all of the following EXCEPT:
a)
Product
b)
Customer Service
c)
Vendors / Suppliers
d)
Profitability
11.
Marketers use data to evaluate negative outcomes - learning what not to do.
a)
True
b)
False
12.
The overall impact of data on marketers is negative if used wisely.
a)
True
b)
False
13.
Primary data comes from sources that already exist.
a)
True
b)
False
14.
Secondary data comes from new research.
a)
True
b)
False
15.
Sales teams, customers and competitors are the main categories of secondary data.
a)
True
b)
False
16.
In order to use company resources to the best of your ability you need to:
a)
Be mindful of time & money and use it appropriately
b)
Use as much money as you are given
c)
Limit the amount of money you use to fund marketing to almost nothing
d)
None of the above
17.
__________ a plan for collecting, storing & analyzing data
a)
Analyze
b)
Retrieve
c)
Create
d)
Review
18.
The following are all ________ sources that require being listed with data:
Sales invoices, customer records, sales, call & expense reports, competitor data and warranty cards
Sales invoices, customer records, sales, call & expense reports, competitor data and warranty cards
a)
Primary
b)
Secondary
19.
The following are all questions that can be asked when analyzing and using data EXCEPT:
a)
Data is no good unless it is useful.
b)
How can we become more efficient?
c)
How can we become more competitive?
d)
What can we do to make market share better?
20.
Compiling data is beneficial to all companies.
a)
True
b)
False
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