WorksheetsMarketing 101
Total questions: 20
Worksheet time: 36mins
Name
Class
Date
1.
All businesses must complete some marketing activities even if that is not their focus.
a)
True
b)
False
2.
A target market is a group of consumers that have similar wants and needs.
a)
True
b)
False
3.
Effective marketing begins with a good product.
a)
True
b)
False
4.
A marketing mix is the blending of four marketing elements: price, product, promotion and _.
a)
Property
b)
Place
c)
Produce
d)
Prepare
5.
Marketing function that involves communicating information about products and services to potential customers ____
a)
promotion
b)
distribution
c)
business consumers
d)
final consumer
6.
Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all cost. Who is likely to be more successful?
a)
Joe, because he will get more repeat buisness
b)
Carol, because she will make more sales
7.
The life cycle of a product goes through how many defined stages?
a)
2
b)
4
c)
5
d)
6
8.
An example of an intangible product would be
a)
a tractor
b)
mowing a lawn for a fee
c)
a new computer
d)
new tires
9.
A product can be
a)
an object or thing
b)
a concept or idea
c)
a service
d)
all of the above
10.
Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.
a)
Behaviorist
b)
Psychographic
c)
Demographic
d)
Geographic
11.
Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?
a)
Behaviorist
b)
Psychographic
c)
Demographic
d)
Geographic
12.
Monica lives in a modest house in an area that has access to recreational pursuits. She enjoys jogging and other outdoor activities. Which target market methodology would marketers evaluate when looking at Monica's lifestyle?
a)
Demographics
b)
Geographics
c)
Psychographics
d)
Behaviorist
13.
Which phase of the Product life cycle is when sales rise and competition start to notice your product.
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
14.
Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product.
a)
Introdution
b)
Growth
c)
Maturity
d)
Decline
15.
Which phase of the Product life cycle is when profits peak and start to decline.
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
16.
What is the process of dividing a market into groups of people who have the same product needs?
a)
Market
b)
Market Segmentation
c)
Target market
d)
Concentrated Marketing Strategy
17.
This is a collection of people who have a need for a particular product, and who have the ability, willingness, and authority to buy it.
a)
Service
b)
Idea
c)
Market
d)
Market Segmentation
18.
This marketing function is concerned with getting products to customers is:
a)
Product/Service management
b)
Pricing
c)
Promotion
d)
Place
19.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
20.
Businesses are becoming increasingly aware that social media advertising can have positive results because it is
a)
an effective method to gain exposure that is easy to use and monitor
b)
easy to accurately measure the advertisement's reach and frequency
c)
inexpensive in comparison to traditional advertising methods
d)
only (a) and (c)
100 %
