WorksheetsBusiness Analysis Tools
Total questions: 15
Worksheet time: 5mins
Name
Class
Date
1.
In a SWOT analysis, the O stands for
a)
options
b)
opportunities
c)
other
d)
outcome
2.
Internal characteristics that place the business at a disadvantage relative to others is called a
a)
threat
b)
strength
c)
challenge
d)
weakness
3.
'People spend several hours a day on their phones' is a ________ for App makers
a)
strength
b)
opportunity
c)
weakness
d)
threat
4.
'Discovery is losing U.S. subscribers' is a ________ for Discovery
a)
strength
b)
weakness
c)
opportunity
d)
threat
5.
In a PEST analysis, the E stands for what kind of factors?
a)
early
b)
evolving
c)
economic
d)
exit
6.
International legislation can effect which of the following factors in a PEST analysis?
a)
political
b)
technological
c)
social
d)
international
7.
Seasonal changes can affect which factors in a PEST analysis?
a)
Technological
b)
Competition
c)
Political
d)
Economic
8.
'Consumer preferences could shift from coffee to other beverages' is seen as a ________ factor for Starbucks
a)
political
b)
economic
c)
social
d)
technological
9.
Porter's 5 Forces Analysis is a tool used for understanding where the ________ lies in a business situation.
a)
evil
b)
power
c)
customer
d)
market
10.
If new competitors can enter your market easily because the are few barriers, your ___________ is high.
a)
supplier power
b)
threat of substitution
c)
margin
d)
threat of new entry
11.
If a business has a lot of competition and they are all very capable competitors, then the competitive rivalry is said to be
a)
low
b)
moderate
c)
high
d)
medium
12.
Which is NOT one of the 5 C's of Marketing
a)
cash
b)
customer
c)
company
d)
competition
13.
In the 5 C's of Marketing, a businesses collaborators could be their
a)
employees
b)
enemies
c)
management
d)
suppliers
14.
In determining your customer, you need to know
a)
your target audience
b)
their needs
c)
your demographics
d)
all of them
15.
A SWOT analysis, PEST analysis, Porter's 5 Forces and the 5 C's of Marketing are all considered
a)
logistics analysis tools
b)
financial analysis tools
c)
business analysis tools
d)
a waste of time
100 %
