WorksheetsProduct Mix Quiz
Total questions: 25
Worksheet time: 13mins
Name
Class
Date
1.
2. Why does a company need to know what stage of the product life cycle its products are in?
a)
To prevent imitators from entering the market
b)
To find new uses for the produc
c)
To predict the length of the life cycle
d)
To adapt its marketing strategies
2.
3. Which of the following is an unethical situation in product/service management?
a)
Vincent Electronics discontinues production of a slow-moving solar calculato
b)
Travis Manufacturing uses recycled materials for its product packaging
c)
Donna's Dress Boutique obtains deep discounts from a new clothing designe
d)
The Simpson Company embellishes the information that it places on its product labels
3.
4. Which activity is addressed in the product/service management function?
a)
Setting discounts to clear products from inventory
b)
Determining where products will be offered for sale
c)
Focusing promotional activities on a new-product release
d)
Eliminating products that are slow sellers
4.
5. Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle?
a)
Because sales decline in the growth stage
b)
Because marketing strategies are adjusted
c)
Because competitors have entered the market
d)
Because production is more efficient
5.
6. Why is the quality level of a product an important product/service management decision?
a)
It identifies a product's brand
b)
It reflects the image of the business
c)
It protects the consumers
d)
It refers to the way the product works.
6.
17. Why would a business use a broad product mix?A. To assure that the product lines are relatedB. To promote one-stop shoppingC. To decrease legal liabilitiesD. To relate the products to the target market
a)
To assure that the product lines are related
b)
To promote one-stop shoppin
c)
To decrease legal liabilities
d)
To relate the products to the target market
7.
18. Which of the following is a reason that a business would make changes to its products?
a)
To keep up with changing consumer preferences
b)
To spread risk over a wider area
c)
To predict the success of the changed product
d)
To make room for other products
8.
19. A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?
a)
Price and quality
b)
Features and benefits
c)
Unique characteristics
d)
Relationship to other products
9.
20. A drawback of brands as compared to unbranded products is that they usually
a)
differentiate products
b)
must be sold at higher prices
c)
create brand loyalty
d)
require trademark registration
10.
21. A business that says it tries harder because its product is not number one, is using product positioning toA. motivateB. organizeC. upgradeD. compete
a)
motivate
b)
organize
c)
upgrade
d)
compete
11.
22. Company XYZ sells condensed soups and promotes them by saying, "Great taste, great price." Company XYZis positioning its product according to what strategy?A. Relationship to other productsB. Features and benefitsC. Unique characteristicsD. Price and quality
a)
Relationship to other products
b)
Features and benefits
c)
Unique characteristic
d)
Price and quality
12.
23. In what stage of brand loyalty do people become aware of the brand?
a)
recognition
b)
satisfaction
c)
insistence
d)
preference
13.
24. A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy?
a)
Price and quality
b)
features and benefits
c)
unique characteristics
d)
relation to other products in the line
14.
25. Why do companies use brands for their products?
a)
To differentiate their products
b)
To charge higher prices
c)
To encourage materialism
d)
To demonstrate creativity
15.
26. Brand or trade names are used primarily to identify a
a)
market
b)
standard
c)
product
d)
trend
16.
27. How do companies make brand promises to their customers?
a)
They provide customers with a sworn statement.
b)
They meet or exceed customer expectations on a consistent basis
c)
Salespeople verbally make brand promises to each customer
d)
They fulfill special requests for customers.
17.
28. Why must all businesses incorporate their values into every aspect of their operations?
a)
This will reinforce their promises to customers and build the brands.
b)
It is less expensive to operate if everyone buys into the same thing.
c)
It gives businesses something interesting to advertise
d)
There will be less employee resistance if there is a standard philosophy.
18.
What is the first stage of the product life cycle?
a)
Introduction
b)
Research and Development
c)
Peak
d)
Decline
19.
When a company choose the Expansion product mix strategy, they are
a)
changing an existing product
b)
adding an expensive version
c)
adding or inventing a brand new product line/item
d)
upgrading the software for the current product
20.
What product mix strategy could companies that make VCR's decide to use based off current technology
a)
expansion
b)
contraction
c)
alteration
d)
trade down
21.
If Chic-fil-a decided to add a value menu in order to compete with Wendy's, this could possibly considered _________________ product mix strategy
a)
trade up
b)
trade down
c)
expansion
d)
alteration
22.
If a product is in the obsolescence stage, and is no longer popular, and the technology is becoming "old" compared to the competition. Which would be the BETTER strategy to use?
a)
Trade down
b)
Contraction
c)
Alteration
d)
Trade up
23.
Brand insistence means
a)
I prefer oreos compared to chocolate chip cookies
b)
I enjoy using Listerine
c)
I refuse to buy anything but Polo
d)
I see that brand all the time
24.
Brand ______________ is when you know a brand and are familiar with it, and the chances are slim that you will forget. But this has nothing to do with whether people choose the brand over a different brand.
a)
insistence
b)
recognition
c)
preference
d)
loyalty
25.
Trademarks, Logos, and Packaging is part of brand __________
a)
loyalty
b)
preference
c)
image
d)
marks
100 %
