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WorksheetsSports 1 Licensing for profit
Total questions: 20
Worksheet time: 1hrs 13mins
Name
Class
Date
1.
The basis for the licensing process is
a)
manufacturing.
b)
sponsorship.
c)
trademarked property
d)
the fans.
2.
Which of the following is an example of branded merchandise:
a)
Tiger Woods golf towel
b)
NCAA Nokia Sugar Bowl
c)
Allen Iverson jersey
d)
Nike sweatshirt
3.
Sears pays a fee to the WNBA to have some of its players come to the store for an autograph-signing session. This is an example of
a)
licensing
b)
retailing
c)
sponsorship
d)
branding
4.
Rayovac Batteries pays a fee to Michael Jordan to appear in its television commercials. This is an example of
a)
licensing
b)
sponsorship
c)
endorsement
d)
branding
5.
Which of the following companies is a licensor (holds the rights to trademarked property):
a)
Champ’ s Sporting Goods
b)
Adidas
c)
The New York Yankees
d)
Upper Deck
6.
A company that manufactures products using trademarked property is known as a
a)
licensee
b)
retailer
c)
licensor
d)
union
7.
Which of the following is a licensee:
a)
Monday Night Football
b)
Wrigley Field
c)
The Masters Tournament
d)
Nintendo
8.
Which of the following is an example of a licensed product:
a)
Nascar Earrings
b)
Converse shoes
c)
Wheaties Cereal box featuring athlete
d)
Buick Invitational Golf Tournament
9.
What are the best-selling licensed clothing items?
a)
t-shirts
b)
sweatshirts
c)
jackets
d)
boxer shorts
10.
The main benefit of being a licensor is
a)
profits
b)
market expansion
c)
public relations
d)
trademark protection
11.
College athletic departments use their licensing income to
a)
pay players’ salaries.
b)
build up scholarship funds.
c)
buy uniforms.
d)
support charities.
12.
What type of business strategy is licensing for a licensor?
a)
Low risk.
b)
no risk
c)
high risk
d)
very high risk
13.
The fee a licensee pays up front to use trademarked property is called a(n)
a)
expected sales fee
b)
percentage fee
c)
royalty
d)
guarantee
14.
What are royalties?
a)
A percentage of expected sales
b)
A percentage of taxes
c)
A percentage of actual sales.
d)
A percentage of union dues
15.
The biggest risk for licensors is loss of control over
a)
the marketing process
b)
trademarked property
c)
sales.
d)
fashion trends
16.
Which of the following is an advantage for both licensors and licensees:
a)
Low risk
b)
Trademark control
c)
Retail opportunities
d)
Brand building.
17.
Why do retailers give the best shelf space in their stores to licensed sport products?
a)
Most licensing agreements insist on it.
b)
Licensees pay them to do so
c)
The products are in high demand
d)
The products are more colorful and eye-catching
18.
Which of the following is the biggest risk for licensees:
a)
The location of the team
b)
The nature of the licensing agreement
c)
The type of sport
d)
The nature of sport fans
19.
Which type of sport team sells the most licensed products?
a)
Teams in the Midwest
b)
Winning teams
c)
College teams
d)
Teams with traditional nicknames or mascots
20.
Sport marketers have an advantage over all other types of licensors in the international marketplace because
a)
foreign countries are usually wealthy
b)
they already make so much money in the U.S. market
c)
sports are universally appealing
d)
soccer is so popular.
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