WorksheetsPlay the Name Game2
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
What must a celebrity endorsement always reflect?
a)
Finding of the business
b)
Experiences of most customers
c)
Beliefs of other advertisers
d)
Honest opinion of the endorser
2.
What does one Federal Trade Commission regulation prohibits businesses from doing with celebrity endorsements?
a)
Rewording statements
b)
Using exact quotations
c)
Including Photographs
d)
Reprinting advertisements
3.
If an endorsement features a celebrity wearing a watch, then the celebrity must be
a)
Paid to appear
b)
A qualified expert
c)
An actual user
d)
Told what to say
4.
Which of the following is an example of a company using a celebrity as an expert to endorse a product:
a)
A popular actor endorsing a brand of tennis racquets
b)
A professional bowler endorsing a brand of bowling balls
c)
A well-known actor endorsing a brand of breakfast ceral
d)
A professional golfer endorsing a brand of pain medication
5.
One of the benefits of using celebrities to endorse products is that the celebrities:
a)
Work for free
b)
Attract attention
c)
Are well informed
d)
Are always available
6.
Why are people more likely to buy products that celebrities endorse?
a)
Celebrities endorse only the best products
b)
People want to be associated with celebrities
c)
Celebrities endorse products that everyone needs
d)
People want to contribute to a celebrity's income
7.
In which of the following situations might a celebrity endorser have a negative effect on a product:
a)
Does something inappropriate or illegal
b)
Appears in another type of products ad
c)
Loses major tournament to another athlete
d)
Retires from sport and entertainment career
8.
One of the problem of using celebrity endorsers who are very well-known is that they often ____ the product.
a)
Add to the cost of
b)
Lower the quality of
c)
Reinforce
d)
Overshadow
9.
One reason companies seriously consider the benefits before hiring a celebrity endorser is because the use of celebrities can be:
a)
Very controversial
b)
Potentially illegal
c)
Mostly deceptive
d)
Extremely Expensive
10.
Why must businesses that use celebrity endorsers follow the rule and guidelines established by the Federal Trade Commission?
a)
Celebrities may limit competition
b)
Endorsements are a form of advertising
c)
Federal Trade Commission regulates televison
d)
Businesses need permission to use celebrities
100 %
