WorksheetsStandard 9 - Product/Service Management
Total questions: 12
Worksheet time: 6mins
Name
Class
Date
1.
Multiple products or components packaged together into one bundled solution.
a)
product planning
b)
product positioning
c)
product bundling
d)
product line
2.
The decisions made about what features should be used in selling a business's products.
a)
Product Mix
b)
Services
c)
Bundling
d)
Product planning
3.
Ideas for new products can be obtained from basic research using a
a)
Planning tool
b)
SWOT analysis
c)
Personal guide
d)
Clear mind
4.
A group of closely related products manufactured or sold by a business
a)
Product planning
b)
Product positioning
c)
Product Bundling
d)
Product line
5.
A strategic management decision that determines the place a product should occupy in a given market - its market niche.
a)
Product planning
b)
Product positioning
c)
Product bundling
d)
Ideas
6.
Tangible items, something that can be seen, touched, smelled, or heard , for example, computers, macaroni and cheese and clothing.
a)
Goods
b)
Services
c)
Ideas
d)
Planning
7.
A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
a)
Planning
b)
Branding
c)
Bundling
d)
Services
8.
Is an attempt to persuade a customer to behave in a certain way, for example wearing your seat belt, putting your trash in the trash can.
a)
Goods
b)
Ideas
c)
Planning
d)
Services
9.
The stages of a product life cycle include the following and in this specific order
a)
Planning-development-maturity-decline
b)
Introduction-growth-maturity-decline
c)
Line-growth-development-planning
d)
Planning-development-growth-maturity
10.
All the different products that a company makes or sells.
a)
Product Mix
b)
Goods
c)
Product bundling
d)
Product planning
11.
One of the ways to get consumers to notice the product is through
a)
Branding
b)
Positioning
c)
Packaging
d)
All of the above
12.
Intangible and performed by employees for clients, for example dry cleaning, a haircut, or car maintenance.
a)
Goods
b)
Services
c)
Ideas
d)
Planning
100 %
