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WorksheetsNational 5 Bus Mgt Marketing - Customers
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
What is a market?
a)
Any place where buyers and sellers come together
b)
A place with lots of stalls in rows
c)
Where tables are placed displaying goods for sale
d)
Places to buy fruit and veg each Saturday in towns across the UK
2.
What is marketing?
a)
A company identifying, anticipating and satisfying the needs and wants of customers
b)
A company advertising their products and services for sale
c)
A company carrying out research on customer needs
d)
When a company promotes itself and tries to beat a competitor
3.
What is NOT a role of marketing department?
a)
To raise awareness of the product with new customers
b)
To identify the target market for a new product
c)
To help identify changes in market demand and tastes
d)
To ensure that the quality of products are at their highest
4.
What is the name for when a company divides customers into different groups based on their similar wants and needs?
a)
Market segmentation
b)
Market splitting
c)
To help identify changes in Market focus
d)
Market division
5.
What is NOT an advantage of dividing customers into market segments?
a)
The company can change their pricing strategy accordingly
b)
The company can spend their advertising budget more prudently
c)
The company can alter their product to meet their specific needs
d)
The company can sell to the whole mass market which should increase profits
6.
Which target market is being described here.
Grouping customers according to the level of salary brought into household each year.
Grouping customers according to the level of salary brought into household each year.
a)
Geographical location
b)
Occupation
c)
Gender
d)
Income
7.
Which target market is being described here.
Grouping customers according to whether they are male or female
Grouping customers according to whether they are male or female
a)
Geographical location
b)
Occupation
c)
Gender
d)
Income
8.
Which target market is being described here.
Grouping customers according to where they live in the country/world
Grouping customers according to where they live in the country/world
a)
Geographical location
b)
Occupation
c)
Gender
d)
Income
9.
Which target market is being described here.
Grouping customers according to the types of jobs that they perform
Grouping customers according to the types of jobs that they perform
a)
Geographical location
b)
Occupation
c)
Gender
d)
Income
10.
Which target market is being described here.
Grouping customers according to the types of jobs that they perform
Grouping customers according to the types of jobs that they perform
a)
Geographical location
b)
Occupation
c)
Gender
d)
Income
11.
Which target market is being described here.
Grouping customers according to their interests and hobbies
Grouping customers according to their interests and hobbies
a)
Family lifestyle
b)
Social class
c)
Religion
d)
Age
12.
Which target market is being described here.
Grouping customers according to how old they (in bands) e.g. under 16s
Grouping customers according to how old they (in bands) e.g. under 16s
a)
Family lifestyle
b)
Social class
c)
Religion
d)
Age
13.
What is undifferentiated or mass marketing?
a)
One product which appeals to the whole market
b)
A product which appeals to a target market
c)
One product which is very similar to another
d)
A product which is at its early stage in the product life cycle
14.
Which target market is being described here.
Grouping customers according to the types of jobs that they perform
Grouping customers according to the types of jobs that they perform
a)
Geographical location
b)
Occupation
c)
Gender
d)
Income
15.
What marketing is being applied to this product?
a)
Undifferentiated marketing
b)
Market segmentation - age
c)
Market segmentation - income
d)
Market segmentation - geographical location
16.
What marketing is being applied to this product?
a)
Undifferentiated marketing
b)
Market segmentation - age
c)
Market segmentation - income
d)
Market segmentation - geographical location
17.
What marketing is being applied to this TV channel?
a)
Undifferentiated marketing
b)
Market segmentation - age
c)
Market segmentation - income
d)
Market segmentation - geographical location
18.
What marketing is being applied to this TV channel?
a)
Undifferentiated marketing
b)
Market segmentation - lifestyle
c)
Market segmentation - income
d)
Market segmentation - geographical location
19.
What marketing is being applied to this product?
a)
Market segmentation - gender and age
b)
Market segmentation - lifestyle and age
c)
Market segmentation - income and age
d)
Market segmentation - social class and age
20.
What marketing is being applied to this product?
a)
Market segmentation - lifestyle
b)
Market segmentation - religion
c)
Market segmentation - geographical location
d)
Market segmentation - occupation
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