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WorksheetsNational 5 Bus Mgt Marketing - Technology
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
Which software could be used to keep a record of all customer details (e.g. address and purchasing history) so that the company can target them with relevant special offers?
a)
Spreadsheets
b)
Databases
c)
E-diary
d)
Internet
2.
Which software could be used to produce charts showing the trend of product sales over a period of time?
a)
Spreadsheets
b)
Databases
c)
E-diary
d)
Internet
3.
Which software development allows customers to keep up-to-date with the company news (e.g. directions to nearby branches, current offers) even when they are on the move?
a)
Spreadsheets
b)
Databases
c)
Desk Top Publishing Package
d)
Apps
4.
Which software development allows customers to 'like' a company page, read about current special offers, post comments and read comments of others?
a)
Facebook
b)
Databases
c)
Desk Top Publishing Package
d)
Apps
5.
Which software development allows a company to sent short messages to their mobile phones alerting them to special offers?
a)
Facebook
b)
Internet
c)
SMS texts
d)
Word Processing Package
6.
Which software development allows a company to gather desk research information about rival companies?
a)
Facebook
b)
Internet
c)
Desk Top Publishing Package
d)
Word Processing Package
7.
Companies can use the Internet now to buy materials from other companies or to sell products to customers. This is called ..
a)
E-commerce
b)
E-diary
c)
E-trading
d)
E-business
8.
Companies can carry out field research using technology to record and summarise the feedback from customers. One way of doing this on the Internet is called Survey .....
a)
Monkey
b)
Tiger
c)
Elephant
d)
Bear
9.
Instagram is used by companies to share what with their customers?
a)
Photos
b)
Sound clips
c)
Reviews
d)
Complaints
10.
A QR code can be included in advertising to allow the customer to access a website address quickly. However this involves doing what first with their mobile device?
a)
Scanning
b)
Downloading
c)
Streaming
d)
Syncing
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