Worksheetsentre- 61-70
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
When planning for her new business, Janine allocates two percent of the estimated annual sales of her company to web and newspaper advertising. Janine is developing which document?
a)
A promotional budget
b)
A sales report
c)
A competitive analysis
d)
A publicity plan
2.
Which statement is true regarding the use of group creativethinking techniques to facilitate the idea-generation process?
a)
The brainstorming technique usually generates the best ideas.
b)
Groups are usually more effective when each member uses mind-mapping techniques.
c)
Group members most often generate new ideas by altering or building
upon another idea.
upon another idea.
d)
The Six Thinking Hats technique is generally the most effective idea-generation technique.
3.
What is often a positive result of accepting responsibility for a poor decision?
a)
The reinforcement of skeptical attitudes
b)
The control of opinions of others
c)
The demonstration of selfimportance
d)
The gain of respect of others
4.
Entrepreneurial discovery is an important process in a freeenterprise economic system because an entrepreneur or small-business owner will most likely accomplish which goal?
a)
Satisfy an unmet demand
b)
Form a technological monopoly
c)
Improve economic sanctions
d)
Change legal requirements
5.
An individual who takes action when he or she is unsure of the outcome is able to perform which action?
a)
Tolerate ambiguity
b)
Demonstrate sincerity
c)
Show empathy
d)
Resolve conflicts
6.
Which situation presents a business threat to a company?
a)
A competitor obtains a bank loan for expansion.
b)
A competitor recalls a defective product.
c)
The government reduces interest rates.
d)
Sale for a specific product increases.
7.
When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and identified as which characteristic?
a)
Accessible
b)
Undifferentiated
c)
Concentrated
d)
Inflexible
8.
Companies have been forced to pay more attention to the specific needs of consumers because of which factor?
a)
Merchandising
b)
Advertising
c)
Automation
d)
Competition
9.
One way that a business can learn about the activities of competitors is to perform which action?
a)
Develop product specifications
b)
Evaluate intranet efficiencies
c)
Review secondary data
d)
Identify communication barriers
10.
A business identifies a market that shares common characteristics on the basis of where people live and work. This is an example of market identification by which segmentation?
a)
Demographic
b)
Geographic
c)
Ethnicity
d)
Values
100 %
