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Worksheets1.02 understand digital communication products
Total questions: 29
Worksheet time: 15mins
Name
Class
Date
1.
A standard pre-formatted layout which may contain a color scheme, font scheme, picture, and present margins is:
a)
Template
b)
Master page
c)
Prototype
d)
The Grid System
2.
organizing content on a page, using any combination of margins, guides, rows and columns:
a)
rule of thirds
b)
Guides
c)
Ruler
d)
The Grid System
3.
Non-printing lines that indicate the space between the edge of the page and the document contents is:
a)
Margin Guides
b)
Column Guides
c)
Gutter
d)
Ruler Guides
4.
Non-printing lines that control the flow of text within columns
a)
Gutter
b)
Ruler Guides
c)
Column Guides
d)
Margin Guides
5.
what is the space between columns?
a)
Margin Guides
b)
Gutter
c)
Ruler Guides
d)
Column Guides
6.
Includes items and formats common to every page; used to maintain layout consistency is what?
a)
Master Page
b)
Template
c)
Prototype
d)
Ruler
7.
________ is an example of how the final document should appear; often used to show clients in the early stages of design, (also called a mockup).
a)
Master Page
b)
Template
c)
Prototype
d)
Flyer
8.
A small card printed with one's name, professional occupation, company position, business address, and other contact information is called
a)
Brochure
b)
Letterhead
c)
Business Card
d)
Flyer
9.
A ________ is a printed heading on stationery stating a person's or organization's name and address
a)
Newsletter
b)
Flyer
c)
Magazine Layout
d)
Letterhead
10.
A one-page document posted for public viewing; can be used to advertise a one-time event or for informational purposes is called a:
a)
Brochure
b)
Newsletter
c)
Flyer
d)
Infographic
11.
What is an informational pamphlet usually folded into sections (can be bi-fold or tr-fold)
a)
Magazine Layout
b)
Brochure
c)
Infographic
d)
Newsletter
12.
A ________ is a bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events.
a)
Brochure
b)
Flyer
c)
Infographic
d)
Newsletter
13.
What is a graphical representation of information or data intended to present complex information quickly and clearly?
a)
Business Card
b)
Brochure
c)
Infographic
d)
Newsletter
14.
_______ are used to convey meaning and add appeal
a)
Main Heading
b)
Graphics
c)
Brochures
d)
Caption
15.
what is a print effect in which layout, type, or pictures extend beyond the margin to the physical edge of the page
a)
Pull Quote
b)
Bleed
c)
Jumpline
d)
Endmark
16.
This is used to identify an illustration or graphic
a)
Pull Quote
b)
Caption
c)
Body
d)
Jumpline
17.
______ is an enlarged character at the beginning of a paragraph used to grab the reader’s attention
a)
Sub Heading
b)
Running Headlines and Footers
c)
Nameplate
d)
Dropped Cap
18.
_________ is a small section of text “pulled out of the body and quoted” in a larger font size; used to draw attention
a)
By line
b)
Pull-Quote
c)
Sidebar
d)
Jumpline
19.
A smaller self-contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text is a:
a)
Sidebar
b)
Deck
c)
Nameplate
d)
Kicker
20.
what is a symbol, such as a wingding, that indicates the end of an article?
a)
Kicker
b)
End Mark
c)
Deck
d)
Bleed
21.
_________ is a banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto
a)
Nameplate
b)
Main Heading
c)
Running Headline
d)
Jump Line
22.
subtitles, usually set in a smaller font than the title; can be used to break up body copy is called a:
a)
Body
b)
Nameplate
c)
Subheading
d)
Deck
23.
What is the title of the article, usually set in a larger font?
a)
Main Heading
b)
Nameplate
c)
Running Headline
d)
Pull-Quote
24.
_______ is the name of author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of the article
a)
Subheadings
b)
Deck
c)
Kicker
d)
Byline
25.
What are words positioned above a headline, usually as a lead-in or teaser?
a)
Kicker
b)
Deck
c)
Jumpline
d)
Main Heading
26.
What are placed between a headline and an article to provide a segue between the headline and the body of the article
a)
Jumpline
b)
End mark
c)
Kicker
d)
Deck
27.
________ are headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader
a)
Kicker
b)
Running Headlines and Footers
c)
Nameplate
d)
Main Heading
28.
_________ is the bulk of text in the publication, such as articles and news items
a)
Body
b)
Newsletter
c)
Bleed
d)
Template
29.
_______ is the line at the end of a continuing article that tells readers which page to refer to for the rest of the article.
a)
Graphics
b)
Bleed
c)
Running Footer
d)
Jumpline
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