WorksheetsMarketing Terminology 14Q
Total questions: 13
Worksheet time: 6mins
Name
Class
Date
1.
Auto Zone just bought a spot on a billboard. Which aspect of the marketing mix is this?
a)
Price
b)
Place
c)
Promotion
d)
Product
2.
A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.
a)
logo
b)
slogan
c)
brand
d)
product
3.
THE 4 P's (product, place, promotion, price) make up the _________.
a)
tangible
b)
selling
c)
target market
d)
Marketing mix
4.
A car company is trying to decide what their next car will be. What aspect of the 4 P's is this?
a)
price
b)
product
c)
target market
d)
Marketing mix
5.
A symbol used to represent a brand or company
a)
price
b)
product
c)
target market
d)
logo
6.
A unique name and image for a product used to create an image in the consumers' mind, i.e. Pampers, Band-Aid, Kool-Aid
a)
price
b)
physical location
c)
brand
d)
selling
7.
An individual who buys products or services for personal use and not for manufacture or resale
a)
price
b)
product
c)
advertising
d)
consumer
8.
A group of people or companies who want a product or service and are willing and able to buy it.
a)
price
b)
product
c)
advertising
d)
market
9.
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
10.
Any place buyers and sellers exchange goods, services, and some form of money.
a)
Goods
b)
Advertising
c)
Marketing
d)
Marketplace
11.
How/where a product will be distributed
a)
Price
b)
Place
c)
Promotion
d)
Product
12.
Setting and communicating the value of products and services. Setting the cost at the right level.
a)
Price
b)
Place
c)
Promotion
d)
Product
13.
If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.
a)
price
b)
supply and demand
c)
target market
d)
Marketing mix
100 %
