NEW
Font size
S
M
L
XL
WorksheetsUnder Armour
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
Under Armour's mission is:
a)
"to make all athletes better"
b)
"to make all athletes better through passion and design"
c)
"to make all athletes better through passion, design, and the relentless pursuit of innovation"
d)
"to make all athletes better through design and innovation"
2.
A key element of Under Armour's marketing & promotion strategy was to:
a)
Promote to celebrities
b)
Promote to high performing athletes and teams at High School
c)
Promote to high performing athletes and teams at High School, collegiate and professional levels
d)
Promote to everyone
3.
Under Armour has a sponsorship agreement with:
a)
Michael Phelps
b)
Lionel Messi
c)
Serena Williams
d)
Tiger Woods
4.
Under Armour uses social media to:
a)
Post pictures of celebrities
b)
Promote compelling brand stories
c)
Sell products
d)
Primarily post information about its sourcing policy
5.
Under Armour's product development focuses on:
a)
Design and experience
b)
Design and fit
c)
Design, fit and product end-use
d)
Design, fit, climate and product end-use
6.
The multisegment global market for sports apparel, athletic footwear and related accessories was fragmented among:
a)
20 brand-name competitors
b)
25 brand-name competitors
c)
30 brand-name competitors
d)
35 brand-name competitors
7.
Competition in Under Armour's market is intense and revolves around:
a)
performance, reliability and quality
b)
performance, reliability, quality and price
c)
performance, reliability, price and product identity
d)
performance, reliability, new product development, price and product identity
8.
Sales in North America during 2012 accounted for:
a)
Over 60% of Under Armour's sales
b)
Over 70% of Under Armour's sales
c)
Over 80% of Under Armour's sales
d)
Over 90% of Under Armour's sales
9.
Under Armour's product line includes:
a)
HeatGear, ColdGear, AllSeasonGear and ClimateGear
b)
HeatGear, ColdGear and AllSeasonGear
c)
HotGear, ColdGear and SeasonGear
d)
HotGear and ColdGear
10.
The primary thrust of Under Armour's retail marketing strategy was to:
a)
Increase the floor space exclusively dedicated to Under Armour products in the stores of its major retail accounts
b)
Increase the in-store promotion dedicated to Under Armour products in the stores of its major retail accounts
c)
Increase the price discounting of Under Armour products in the stores of its major retail accounts
d)
Improve the relationships with its major retail accounts
Reset
