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WorksheetsMarketing Applications 3-2
Total questions: 15
Worksheet time: 9mins
Name
Class
Date
1.
Market opportunity is often affected by which factor?
a)
Location
b)
Timing
c)
Rewards
d)
Methodology
2.
A company should consider the needs and wants of the target market during which situation?
a)
When it develops its personal budget
b)
When it achieves its short-term goals
c)
When it positions its corporate brand
d)
When it prepares its weekly expense reports
3.
Which is an example of range?
a)
Most consumers buy four CDs per month.
b)
Consumers buy an average of five CDs per month.
c)
Consumers buy between three and seven CDs per month.
d)
Half of all consumers buy more than five CDs per month.
4.
What is a negative effect of workplace gossip?
a)
Less conflict
b)
More collaboration
c)
Lower productivity
d)
Higher morale
5.
Which statement is an example of a measure of central tendency?
a)
Twelve members of the community swim team are fifteen years old.
b)
The average U.S. male buys frozen pizza four times every thirty days.
c)
Morrow County gasoline taxes have increased 15 percent in six months.
d)
The distance between point A and point B is 55 kilometers.
6.
Which is an example of a business tabulating the results of a marketing survey?
a)
Analyzing the information to make it useful to the business
b)
Counting the number of respondents who agreed with the questions
c)
Assigning a numeric value to the various responses on the survey
d)
Comparing the results with results from other types of research
7.
A primary reason for a business to bundle its products is for which activity?
a)
To obtain referrals
b)
To increase sales quotas
c)
To control expenses
d)
To encourage long-term use
8.
Which is a social factor that often influences buying behavior?
a)
Individual beliefs
b)
Basic needs
c)
Personal attitude
d)
Marital status
9.
One action that an ethical business can take to help build the long-term trust and loyalty of its customers is to perform which activity?
a)
Sell its customer list to third parties without permission.
b)
Maintain detailed information about transactions.
c)
Implement a comprehensive customer privacy policy.
d)
Send daily opt-in e-mail messages to customers.
10.
What are the primary advantages of using descriptive statistics?
a)
The data is not described in numerical form and can be transferred easily.
b)
Conclusions can be reached that extend beyond what the data shows.
c)
Charts can be easily made and unbound reports created faster.
d)
Data can be summarized and comparisons across units can be made.
11.
Which is a benefit of customer relationship management?
a)
The ability to double profits
b)
A work force that does not commit errors
c)
A decrease in customer advocacy
d)
The opportunity to create targeted marketing campaigns
12.
How is a budget like a tree?
a)
A budget changes from season to season.
b)
A budget is supported by strong sales like a tree is supported by strong roots.
c)
A budget requires care and nurturing, like a young tree.
d)
A budget is divided into categories and subcategories similar to tree branches.
13.
Which is an example of effective negotiating?
a)
Department heads and staff share company goals.
b)
Business owners offer workers a pay raise.
c)
Customer agrees to a higher price.
d)
Supervisors discourage questions regarding a policy change.
14.
Which is a primary factor that a business would consider when positioning its corporate brand?
a)
Its form utility
b)
Its executive summary
c)
Its target market
d)
Its promotional budget
15.
An important aspect of using technology in customer relationship management involves which activity?
a)
Allowing employees to have complete access to customer information
b)
Posting the information of customers on a website
c)
Updating customer information in the computer database
d)
Providing customers with excessive product information
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