WorksheetsAll About Marketing
Total questions: 11
Worksheet time: 6mins
Name
Class
Date
1.
Marketing links producers to
a)
distributors.
b)
marketers
c)
retailers.
d)
customers.
2.
Marketing is described as creating
a)
exchanges.
b)
advertisements.
c)
needs.
d)
gaps.
3.
Which of the following is a marketing activity:
a)
Balancing customer needs with wants
b)
Communicating with customers
c)
Leading a project team
d)
Committing to lower operational expenses
4.
What provides the basis for all marketing goals and actions?
a)
Pricing
b)
Budgeting
c)
Planning
d)
Retailing
5.
For both the customer and the seller, striking the right pricing balance makes the exchange
a)
beneficial.
b)
disappointing.
c)
painful.
d)
manageable.
6.
How do marketers get their messages to customers?
a)
By communicating with them
b)
By trusting them
c)
By leaving them alone
d)
By ignoring them
7.
Which of the following is a method used to communicate with customers:
a)
Manufacturing
b)
Customer orientation
c)
Personal selling
d)
Marketing concept
8.
The purpose of communicating with customers is to
a)
survey customers.
b)
store customers’ goods.
c)
befriend customers.
d)
attract customers’ interest.
9.
In an overall sense, where does marketing occur?
a)
Wherever advertisements are
b)
Wherever trucks are
c)
Wherever stores are
d)
Wherever customers are
10.
Of the following, which is a durable good: a.
a)
Coffee mug
b)
Hamburger
c)
Insect repellent
d)
Lip balm
11.
In the marketing concept, whose point of view matters most?
a)
Seller’s
b)
Marketer’s
c)
Buyer’s
d)
Planner’s
100 %
